Dr. Jeremy C. McCool is an Associate Professor of Digital/Global Media at West Chester University of Pennsylvania, where he teaches courses in media technology, digital storytelling, socially conscious hip-hop, and cultural studies. He blends academic research with production practice, focusing on media representation, technology, and how popular culture intersects with social justice. Dr. McCool is the author of the forthcoming book Raps of Resistance: How Kendrick Lamar and J. Cole Reignited a Hip-Hop Tradition (Bloomsbury Academic) and co-creator of the McCool & McBride children’s book series, which addresses issues like prejudice and empowerment through stories featuring Black lead characters. His scholarship and public lectures have appeared at universities and organizations nationwide, and he has been recognized as a Pittsburgh Magazine “40 Under 40” honoree.

As co-founder of the Media Ed-Tech Institute, Dr. McCool leads work in educational strategy, media innovation, and digital-media consulting, helping institutions implement and capitalize on modern media and education technologies. The institute also executive produces media, including the documentary The Hands That Shape Tomorrow, and develops programs in interactive gaming, podcasting, video production, and ed-tech strategy for schools, nonprofits, and community partners. Through this work, McCool advances media entrepreneurship, curriculum development, and experiential learning that builds creative capacity and expands opportunities for students and organizations in an evolving digital landscape.